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A Closer Look: The Paste Debate

O'Douds Sea Salt Paste is one of our newest additions that aims to recreate the effortless, beachy texture and style. It's formulated to give your hair a medium hold with chunky and loose texture, providing grip and grit while maintaining a natural shine. Come along as we will delve into the making of the summer sensation and explore how it differs with other styling pastes.

The primary ingredient that sets sea salt paste apart is, as the name suggests, sea salt. Sea salt is rich in minerals and adds gritty texture to the hair, giving it a tousled, beach-inspired look. Additionally, sea salt is known for its cleansing properties, helping to remove excess oil and build-up from the scalp, promoting a healthier environment for hair growth.

Beyond just sea salt, this paste is paired with natural waxes for a malleable, heat-resistant, all-day hold and natural clays and starches to absorb excess moisture both in the initial styling, and throughout the day.

The beachy texture created by sea salt paste differs from the finish achieved with our other fan-favorite, Matte Paste. Matte Paste is thicker, waxier, and is designed to offer a low-shine or completely matte appearance. It is often used to create more structured, controlled, and defined hairstyles, such as slicked-back looks or tall textured crops. 

In contrast, sea salt paste emphasizes a more relaxed and effortless style, mimicking the texture and volume achieved after a day spent by the sea. It adds a bit of shine to the hair while creating a loose, tousled look. The medium hold of sea salt paste allows for some flexibility and movement in the hair, contributing to a more laid-back appearance.

When deciding between sea salt paste and matte paste, consider the desired outcome for your hairstyle. If you prefer a natural, beach-inspired look with texture and a medium hold, sea salt paste is an excellent choice. On the other hand, if you're aiming for a more structured and defined style with a low-shine or matte finish, matte paste would be more suitable.

Experimenting with different styling products can help you find the one that best suits your hair type and desired style. Whether you opt for sea salt paste or matte paste, both offer unique benefits and can be valuable additions to your hairstyling routine. Most importantly - listen to your hair and do what works best for you! Have fun!
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