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Get to Know the Newest Formulations: O'Douds Texture Powder

Get to Know the Newest Formulations: O'Douds Texture Powder

There's always something brewing in the O'Douds lab. This time, we've been perfecting our Texture Powder. It's back, and it's better than ever.

Following a round of a small-batch test formula this past spring, we listened to what tweaks needed to be made to curate one of the best stand-alone Texture Powders we've ever carried. Known previously as a Texture Powder/Dry Shampoo, we decided to split the two into separate products to give the most function and benefits out of each.

O'Douds Texture Powder on hand


Looking for a breath of fresh hair to reinvigorate day-old (or 2) hair? Check out our first stand-alone Dry Shampoo here!


Function and Finish

Our newest Texture Powder formulation not only adds the desired texture, grip, and grit you've come to know and love. The newest formula ensures your hairstyle flows and moves whether you're trying to achieve a beachy tousled look or just add some oomph to your daily style. Using only a sparing amount of powder gives nearly all day hold and volume without an unappealing "film" or residue left behind.


For some quick tips on styling, we sat down with Alex, fellow friend and barber at Fellow Barber based in Manhattan, New York. Learn how they recommend how to disperse and style over on our YouTube channel here.


Scent-sational Update

We took the beloved Labdanum scent and gave it a zesty twist! Labdanum and Lime: a vibrant scent profile that packs a punch with brighter, more refreshing citrus notes leaving your smelling as good as it looks.

Power-Packed Ingredients

Kaolin Clay: The foundation of our previous Texture Powder, Kaolin Clay is known for imparting a lightweight matte finish to the hair while enhancing texture. Though still a crucial ingredient, we've reduced its concentration to accommodate other power players.

Bentonite Clay: A new addition to our formula, Bentonite Clay adds a distinct gritty texture. Its unique moisture-absorbing properties ensure that the product lasts longer, keeping your hair game strong all day.

Rice Starch: Making its debut in our Texture Powder, Rice Starch acts as a thickener. It not only provides grip but also efficiently absorbs moisture, allowing for swift and effortless styling.

Mix 'n Match with Ease

Wondering if the Texture Powder plays well with others? The answer is a resounding yes! Whether you're aiming to boost volume, enhance grip, add texture, or simply desire a matte touch, this product is versatile enough to complement any other in your grooming arsenal. Pair it up whenever you feel your hair needs that extra bounce or lively touch.

O'Douds Sea Salt Texture Spray next to Texture Powder
Sea Salt Texture Spray + Texture Powder
Interchange our Sea Salt Texture Spray as a pre-styler or heat protectant, blow-dry to style, and finish off with a dusting of texture powder starting at the crown of the head. Comb or run fingers through to disperse powder as you round-about the finishing styling touches for locked in volume, texture, and hold.
Person holding O'Douds Dry Wax and Texture Powder close above and below their face
Dry Wax + Texture Powder

The strongest holding hair product we have ever - or maybe will ever - create. Our Dry Wax can be used alone for natural, textured, and well-defined hold or with other products like our Texture Powder to give them added strength. Dry Wax can be shaped and reshaped into any style ranging from short textured crops, to classic pomps. Start with dusting Texture Powder at the crown of dry hair, using a comb or fingers to dispurse throughout the rest of your roots. Finish styling with dime sized amount of Dry Wax on the ends, shaping into desired look for neutral/matte finish and all day texture and hold.

Shop Dry Wax Here

Previous article Introducing O'Douds Dry Shampoo: A Breath of Fresh Hair
Next article Celebrating 9 Years: The O'Douds Journey - From Roots to Blossoms


Hon. Nicolaas Truter - March 24, 2024

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