At the heart of our brand, we believe in more than just great hair and body care — we believe in thoughtful, sustainable choices that support everyone.

Our journal is where we share stories, insights, and tips that reflect our commitment to sensible, eco-friendly products designed for all, regardless of hair type or style. Here, you’ll also find features on local businesses, small entrepreneurs, stylists, and shop owners who, like us, are dedicated to fostering a community of care that values sustainability, inclusivity, and conscious living.

Visit our latest entry and join us as we connect with the people and practices that inspire us — and, we hope, you too.

Journal

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How to Get the Haircut You Really Want

How to Get the Haircut You Really Want

We've all been there.  Our hair is out of control and it's time for a cut, but we're still recovering from our last bad experience in the barber chair.  If you're fortunate enough to have...
Growing Responsibly in 2019

Growing Responsibly in 2019

Well, the first month of 2019 is almost in the books.  How are all of those resolutions looking? **wink**wink** History tends to repeat itself toward the end of January for many of us.  We approach the new...
The Case for Jojoba Oil

The Case for Jojoba Oil

Seriously... what the hell are you applying, lathering and rubbing all over yourself? Do you ever wonder what the products you apply to your hair and skin are actually made of? Or better yet, have...
New Product Launch!

New Product Launch!

Hello! We are releasing THREE new products this holiday season, and we couldn't be more excited to share them without. Let's jump into it. TEXTURE POWDER Texture Powder is designed to reduce shine and work...
Keep it Cool Coffee Collaboration

Keep it Cool Coffee Collaboration

You may have noticed by now that we love doing collaborations. There's something about getting together with friends that allows us to push the envelope in new and exciting ways. Our new collaboration with Keep...
Perfume Release

Perfume Release

It's been a long road and I'm not sure we could've kept this secret any longer, we are launching perfume*! We will be offering two fragrances, Labdanum and Sandalwood, each of which will come as a spray and...
LAUNCH PARTY RECAP

LAUNCH PARTY RECAP

Video by: Shelly SmithPhotos by: Gareth Leake
Incense - O'Douds x Forgotten Youth

Incense - O'Douds x Forgotten Youth

In celebration of the new Forgotten Youth Fall 2018 release, we've partnered up to do something we've never done before: Incense. And of course, in true Forgotten Youth fashion, we released a small batch of...
Forgotten Youth Concept Store

Forgotten Youth Concept Store

This past weekend we hosted our first pop-up. Our friends Forgotten Youth threw a party launching their new Fall 2018 clothing line. There was music, pizza, clothes, and of course, good hangs. If you are...