At the heart of our brand, we believe in more than just great hair and body care — we believe in thoughtful, sustainable choices that support everyone.

Our journal is where we share stories, insights, and tips that reflect our commitment to sensible, eco-friendly products designed for all, regardless of hair type or style. Here, you’ll also find features on local businesses, small entrepreneurs, stylists, and shop owners who, like us, are dedicated to fostering a community of care that values sustainability, inclusivity, and conscious living.

Visit our latest entry and join us as we connect with the people and practices that inspire us — and, we hope, you too.

Journal

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Getting to Know: Forgotten Youth

Getting to Know: Forgotten Youth

Today, we're hearing from our friend, Patrizio Arpaia, founder and creative leader of Forgotten Youth -- a lifestyle brand curating a community influenced by Surf and Skate Culture, Art and Music. We've had the privilege of working with...
Getting to Know: Division & Co.

Getting to Know: Division & Co.

We'd like to introduce you to our friend, Andy, of Division & Co, a shop just outside of Chicago that specializes in custom apparel and curated mercantile. If you've seen any of the custom flags,...
Getting to Know: Georgies Barber

Getting to Know: Georgies Barber

If there's a team of barbers & stylists that epitomize what it means to be "Sensible Humans," it's our friends at Georgie's Barber in the Takoma Park neighborhood of Washington D.C. They are an amazing group...
Getting to Know: Adam Barabas

Getting to Know: Adam Barabas

We thought it'd be a good time to introduce you to some of the people that we work with, admire, or just want to get to know a little more. Today, we're featuring Adam Barabas,...
Your Daily Routine YouTube Contest

Your Daily Routine YouTube Contest

That's right! We're bringing back our YouTube contest, but with a different emphasis for 2020. For this year, we're focusing on your daily skin and hair care routine. We'd like to know why and how...
How to Support Small Businesses

How to Support Small Businesses

We recently made a case for why you should consider supporting small businesses. Now it's time to get down to brass tacks and talk about practical ways we can help small businesses. We all likely...
The Case for Small Businesses

The Case for Small Businesses

Before massive, global enterprises began to dominate the landscape of our everyday lives, the majority of people looked to small, local businesses to meet their needs. At some point in the evolving history of consumer...
Here's to Another Year of Responsible Growth!

Here's to Another Year of Responsible Growth!

2019 was great for us! We made some significant enhancements to our business operations, released some excellent new products, worked on some fun collaborations, enjoyed creating new types of content, and celebrated 5 Years of Sensible...
Introducing Conditioning Cream and Dry Wax!

Introducing Conditioning Cream and Dry Wax!

We're excited to introduce two brand new styling products into our line of all-natural, sustainably sourced, and vegan-friendly goods. Meet Conditioning Cream and Dry Wax! Two radically different products made for two completely different functions. We...